It was only yesterday when @designtavern and myself were in my ordinary local newsagent, buying the latest issue of Frankie. The friendly man behind the counter, by no means Frankie’s target demographic, remarked happily “I love the design of this one, it’s really great!”.
This is someone who looks at the hundreds of different covers every single month. So you know what? I’m inclined to trust his judgement.
Editorial design is now going beyond merely getting a mag off the shelves and into the hands eager readers. Intricate folds, a nod to minimalism and all things organic, perhaps this shift is just what the magazine industry needs.
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