It was only yesterday when @designtavern and myself were in my ordinary local newsagent, buying the latest issue of Frankie. The friendly man behind the counter, by no means Frankie’s target demographic, remarked happily “I love the design of this one, it’s really great!”.
This is someone who looks at the hundreds of different covers every single month. So you know what? I’m inclined to trust his judgement.
Editorial design is now going beyond merely getting a mag off the shelves and into the hands eager readers. Intricate folds, a nod to minimalism and all things organic, perhaps this shift is just what the magazine industry needs.
These two publications have quickly become two of my all-time faves –
Editorial Design is an amazing book, exploring both the fundamental principles of magazine design (i.e; get a product off the shelves) but also pays homage to some of the outstanding publications of yesteryear. From grid principles to Vogue layouts, it’s a must read for any magazine enthusiast, those who write and those that work behind the scenes.
IdN’s latest issue is dedicated to celebrating the wonders of modern editorial design. The pages are positively littered with innovative publications that push the boundaries in terms of design. From intricate folding publications, to fresh and exciting typography, it’s a truly inspirational issue. As for the free DVD included, it’s a muuuust must have.
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Youve got an awful lot of text for only having 1 or 2 images.
Maybe you could space it out better?
Watch really should have a contact page. Websites ranging in size and class coming
from a local restaurant to your Fortune 500 company, have contact pages.
Within current startup I’ve come across an array of requests… from the pizza delivery guy letting us know he was in the front door to potential
investors looking to communicate with these management team.
When you are setting increase your contact page (and
finding the traffic volume of any local restaurant) you might not want to think about how to
regulate your contact requests when traffic increases.
And you should.
Look at configuring automation that alerts support, sales as well as other stakeholders inside
your company when a message request comes through.
You could make a dropdown field in an application form for kinds of contact
requests. You’ll be able to setup logic in the majority of marketing automation platforms that sends
email alerts to the appropriate resource in the startup based upon which request the viewer selects.
I’m buried with contact requests when we launched beta.
To be a cloud-based product I saw many product support requests.
So we mapped form submissions on our contact page to produce support tickets in Zendesk.
You need to arrange redundancies so contact requests (important ones!) don’t explore an individual recipient’s
inbox. It is possible to alert multiple recipients,
create reminder emails, or trigger automatic replies to
contact requests with information which may solve their problem.
This is easy to create with all-in-one marketing platforms like HubSpot.
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