Bonnie So is a Melbourne based recently graduated designer, making her mark in the design world.
I first saw Bonnie’s work on display at this year’s Design Market in Melbourne –
Bonnie is a creative entrepreneur and has already founded her own design brand and name, ‘this is‘ at only 22 and 1 year out of uni!
Check out some of Bonnie’s amazing products and designs and help support this aspiring young designer (all of Bonnie’s products are available to buy) along with an accompanying interview with the designer herself!
Tell us a little about yourself, where are you from and where are you living now?
Born in Hong Kong in 1986. I moved to Australia for education in 2001. During my Bachelor of Design (Industrial Design) in 2006 I spent a year aboard at Hochschule Techknic fur Wirtscharft in Dresden, Germany where I further develop my passion and found my purpose for design. In 2007 I graduated as an industrial designer from Royal Melbourne Institute of Technology (RMIT) University. On the same year in 2007, I established the brand, ‘This is‘ after designing a homeware product, This is a Trivet. A product that is about re-purposing waste. I first showcased ‘This is a Trivet’ at the Melbourne Design market during the Melbourne Design Festival in 2007. After the success I have also exhibited at the Salone Satellite, Milan International Furniture Fair in 2008. Sine then I’ve continued to further my practices to in design and continued develop ‘This is’ in Melbourne.
What people (designers or otherwise), places or things inspire you, and how?
I am a fan of Japanese animation. Currently I’m watching Naruto Shippuden and Bleach. Both animations have been showing for more then 200 episode. The story
doesn’t actually change much. It’s often repeating or playing around with similar tactics in different. I like watching them because they are basically talking about
different situation in life through these ninja or death god characters. They all seems to have these immense energy that keeps them going. Their characteristic and
attitude inspire to keep doing what I am passion of.
What are you working on at the moment?
After the two launches for This is Accessories Collection at the Melbourne Design Market and Young Blood Designers Market in Sydney. I’ve been invited to participate
in some other design markets and trade fair next year. So now I’m preparing for these events next year before I start working on some new projects I have in mind.
So what exactly is ‘This is’?
This is™, is about staying true to what it is. This is™, is design company that is about conveying a straight forward idea of the product. The brand name forms a part of
each of the product names giving them a unique and honest identity. This is™, hopes to use the brand and concept to provoke people to pay attention to the value and
meaning of what they buy.
Tells us about your ‘This is a trivet’ for example, what is it? What’s the inspiration behind it?
“This is a Trivet” is designed to hold hot plates and pots to protect your table top. It is based on a project that is about re-thinking, re-using and re-purposing excess
materials into something new. “This is a Trivet” has been transformed from the excess solid surface material such as Corian from bench tops and sink rims. The
concept of “This is a Trivet” was naturally inspired by the flexibility of the unique material. It is a simple free flowing form with functionality incorporated in it. It is heat
resistant to 240 ~ 260 degree Celsius. Two trivets can be interlock together increase the size for larger plate.
What are your other interests beside design?
Traveling, cooking, food tasting, music and international movies.
What’s the best and worst parts of being a full time, working designer?
The best part of being a self employ designer is that I am working on my dream everyday. I enjoy the process of developing myself and my works everyday.
The worst and the best part of being a self employ designer is that you need have a clear vision of your goal/ dream. You need a certain level of passion and
commitment to keep motivating yourself everyday and not give up your dream.
Any advice to up and coming designers?
The more you understand yourself, it’s more likely that you will live in your dream.
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Resident retention is usually the neglected element in assets
management, though the art of apartment promoting and leasing
to new potential clients continues to be studied,
sliced, diced and pureed by the condominium field to find optimum procedures of acquiring
men and women in the door. In reality, the better a community is at apartment advertising and leasing, the a lot more it can mask its shortcomings on the resident retention facet.
So much exertion is created on the leasing aspect of the small business
that our entrance line troops are known as “Leasing Gurus.” Focusing on Leasing is not a negative plan on the other hand, neglecting the other
50 percent of your enterprise can alienate your
people, induce significant turnover, and severely affect your bottom line.
Which is far more vital: Resident Retention or Apartment Promoting?
When we focus on the worth of Resident Retention, it is not to
say that apartment marketing and advertising is just not also vitally crucial.
In other phrases, to boost retention, we need to not sacrifice leasing.
That mentioned, an improve in retention is vastly
extra beneficial than an boost in leasing.
This should not be a astonishing notion. When you examine a
new resident to an present resident, the current resident is considerably extra lucrative,
with barely any make-all set expenses and no decline due to vacancy.
Also, a extended-term renter is considerably much more possible to refer friends and coworkers than a new
renter would.
When you see the distinction in profitability in between the two teams,
it is shocking how considerably far more we shell out on prospects.
Although prospective buyers and new inhabitants get the gain of less expensive hire and comprehensive marketing,
current citizens, individuals who shell out the bills,
generally get the short end of the adhere. This variation can consequence in alienation of your existing inhabitants, a problem you must strongly
steer clear of.
Why is resident retention not on the radar?
Even while we all comprehend the principle of resident retention, incredibly minor is recognised about how to
execute it. Consequently, most communities pick to possibly dismiss it all jointly
or decide on methods that do not achieve the envisioned targets.
Let’s 1st appear into a handful of of the most frequent faults manufactured in present-day retention “approaches.”
Buyer Assistance and Servicing
Permit me be apparent about this: Buyer company and upkeep are NOT resident retention applications.
We regularly hear how crucial these two goods are, which is wholly correct.
On the other hand, rather of heading earlier mentioned and past, these goods are an expectation, not a perk.
Primarily for Class A and Class B houses, citizens do not see
strong servicing and customer provider as a luxury item that they ought to
be amazed with. They rather see these objects as a essential
part of living at your local community. Consider a restaurant
promoting that its foodstuff is served heat. Isn’t really that predicted at a cafe?
And if that is the greatest trait the restaurant can provide, would you seriously count on the food stuff to
be that terrific? For a community to market a characteristic
that ought to be regular, they are really implying that the rest of
their services is not also extraordinary!
The infamous summer time party…
Summertime events can be a pleasurable perk, but are almost never
a fantastic expenditure. Very first of all, summer season functions can be pretty expensive if food is presented,
typically ranging from $one,five hundred to $3,000 for a three hundred-device neighborhood.
Ironically, you preserve revenue when you get a minimal resident turnout
at these gatherings. Picture the cost if one hundred % of your
residents attended! Nonetheless, extra than very likely,
you will only have all around 25 percent of your people demonstrate up.
Of these, it is really likely that only about twenty five p.c has a lease
coming up to make an effect on the renewal determination. Therefore, you are
impacting only 6 per cent of your “focus on audience.” This usually means for an average
local community of 300 models, you are expending about
$two,000 to attain eighteen residents – that is $111 for every resident!
Even if the get together influences a number of others that
renew afterwards in the yr, investments in these functions
do not justify the reward.
So what are some packages we can employ?
1st of all, know your local community. Good Housing legal guidelines restrict how a great deal demographic
data we can maintain about our citizens, but you ought to at minimum have an concept of the
unique faces of your neighborhood. Furthermore, as
an alternative of having just one big 1-measurement-suits-all social gathering,
you can coordinate several lesser, focused parties during the yr.
Having a lot more frequent parties lets you to target diverse
demographic teams in your group at diverse periods as an alternative of “placing all your eggs in one basket”
solution of massive summertime occasions. Spacing these functions during the calendar year will also guarantee that your functions coincide with all your residents’ renewal intervals, thus giving you the major influence probable.
Listed here a handful of strategies that can you can take a look at that are a
lot less pricey:
More mature Residents
Bridge or Mah Jongg Night time
Evening meal Rotation – This can be fairly well-known! Have
a signal up time period for singles or couples.
These groups then acquire turns rotating among the their apartments web hosting tiny supper events for just about
every other.
Singles Group
Poker Night at the Clubhouse (for prizes in its
place of funds)
Networking Evening
Dance Classes
Sporting occasions
Little ones Welcoming
Ice Cream Social
Kite Day
Scavenger Hunt
Also, keep in mind that you have purchasing energy!
Most situations all-around city supply team prices that
you can move alongside to your inhabitants. This can make them experience part of an unique club with good discounts all the time!
The potential of resident retention
Have you read the phrase “Resident Portal?” If you haven’t, maintain studying!
A Resident Portal is primarily a web site for your people, including a legitimate social ingredient to your
group – think about it a “digital clubhouse.” If you have not seen, the vast the greater part of inhabitants have a social
presence online. Resident Portals get that concept and merge it with conventional apartment qualities to produce a genuine “group” surroundings.
A standard Resident Portal contains a group calendar of functions,
utility sign-up capabilities, routine maintenance requests, and online hire payment.
On the other hand, a number of resident portals give substantially additional in conditions of a local
community social encounter. These expanded resident portals assortment from
about $a hundred twenty five/month to $200/thirty day period for a three hundred unit community, indicating you can get
an entire calendar year of assistance for the identical rate of one summer
time celebration. When completed thoroughly, resident
social interaction can build powerful emotional bonds
between your inhabitants, ensuing in extraordinary advancements in your retention fees.
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