Back in the day, if you were a creative type – maybe you were a writer, a painter, a sculptor or perhaps all of the above – the only way to communicate your vision was to struggle through the years and wait for someone else with the purse strings to fund your creative pursuits.
Nowadays, thanks to the web, we can skip the middleman and go straight to displaying our own work in the most public of forums mankind has known to date – the art of freelancing online.
But if you are looking to start a blog or website based around your creative vision – where do you even begin? There’s so much more to freelancing than simply displaying your work and hoping that someone with influence will stop by your page – it’s a complex world of marketing and networking.
Luckily, illustrator and graphic designer, Alex Mathers, has compiled all his practical knowledge about marketing yourself and your work online via his website Red Lemon Club
I have recently been in contact with Alex and was fortunate enough to get my hands on a copy of his brand new ebook, 10 Steps to Powerful Online Self Promotion for Creatives.
I have been stumbling my way through the blogging scene for about 18 months now and have along the way read a large number of blogs on the topic of self promotion and blogging in general. I have bought books (both e-books and physical) gone through online courses, met with fellow bloggers and thought myself generally pretty clued in to the blogging scene, however, I cant help but be blown away with the amount of content in Alex’s book.
To put it simply, this eBook is all you need in order to successfully promoting and branding yourself online.
It covers, everything you need to know from the humble beginnings of getting yourself set up, the mindset you need to be successful online right through to using web2.0 promotion tools like Facebook and Twitter (I’m currently working through this guide to set up my own Facebook group, properly)
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