Fro Yo Craze


tangysweet_jul08_07

TangySweet – Washington D.C.

This past weekend I was walking around D.C and I passed the newest Tangy Sweet {a frozen yogurt shop} — which just opened up its second shop in Penn Quarter.  As I was studying the design of the front facade I decided that this would be a really fun post to develop, a look into the Interior Design of the frozen yogurt craze.  

An article from Wallpaper magazine recently showcased this same story line , called “Top frozen yoghurt bars”.  In this article the frozen yogurt craze is described as “a once-gaudy dessert which has traded in its Richard Simmons-type reputation for a stylish new look”.  This article featured the design of Frolick in Singapore, Myberry in Paris, Oko in New York, and Pinkberry in California. 

sno-la_21

Sno: la Kyoto, Japan

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Pinkberry, California

testuser5_nov2008_oko2_yog_jp131108_jbdvkd_jxdqgiOko, New York

cinimodstudio-snogsoho012

Snog South Kensignton, London

testuser5_nov2008_frolick_yog_jp131108_oyemzy_hp7dxj1

Frolick, Singapore

And if you have not already decided to go hit up your local frozen yogurt shop to check out what this craze is all about then you probably will very soon – as it is becoming the new place to socialize and meet friends.  LA Times writer, Charlie Amter, also did a feature on the “frozen yogurt wars”  and said, “Fro-yo shops such as Pinkberry and Valley Village’s new Menchie’s are attracting crowds that previously hung out at Starbucks or the Coffee Bean & Tea Leaf. Actual “scenes” are developing at some locations — partially because of their interior design, as well as customers’ increasing appreciation for the health benefits of eating yogurt over, say, drinking a Frappuccino”.

 

testuser5_nov2008_myberry_yog_jp131108_lbe6mv_4wcjn6-11

 

Myberry, Paris

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