When I wrote the original Cullen House article I never imagined it would gain the popularity it did. As promised, I have been in contact with Jeff Kovel from Skylab Architecture and have prepared the following interview/bio along with a few more images for all the mad fans!
“I am in architecture, development, and rock and roll.”
– Jeff Kovel
Jeff Kovel grew up just outside of New York City and lived there until he attended Cornell University’s Architecture school. Since then he has made his way to the West Coast and in 1996 he finally settled down in Portland, Oregon. However, it was while growing up in New York that Jeff realised he wished to become an architect. His family had begun work on a new home and a young Jeff thus developed a new fascination for both building and design.
It was three years after arriving in Portland when 26 year old Jeff founded his own architecture firm, Skylab architecture. He admits that he started his practice at a very young age and wishes that he’d worked under other architects beforehand. Nevertheless, Skylab Architecture has grown into a fully fledged successful firm. When asked what the most rewarding aspect of practicing architecture is, Kovel explains “We [architects] have carved out a niche that allows us to explore and innovate. The most rewarding part of this career is the work which we are able to create with this open format.”
Kovel likens his own design philosophies to storytelling. “We bring concepts to life, each of these concepts is a story,” he says. “The paragraphs are like spaces, the words, materials. Each project is a unique deep investigation into this story telling…
Our process is research based, and iterative. We look for authentic meaning and relationships. We do not rush aesthetic conclusions.”
Kovel explains that his inspiration comes from many different architectural sources. “I love many progressive architects from all eras of modernism, I appreciate the periods prior as well. There isn’t a subject I would rather talk about.”
As I’m sure many of you can relate, Jeff Kovel and Skylab architecture became known to me through the film Twilight; what many of us have come to know as the Cullen residence is actually the ‘Hoke Residence’, so I asked Jeff about how the house came to be.
“The Hoke residence was originally built as a ‘spec’ house [This simply means it was built, with the speculation of finding a suitable buyer], or a project built without a client as a development for sale.
After two days on the market, the house was purchased by the director of footwear design at Nike, John Hoke. Following a cover story in a northwest architecture publication, The Hoke’s were approached by a film location scout, a little film called Twilight.”
“We designed the house in 2006, completed construction in 2007. We have designed an additional residence next door that will begin construction once we locate another vampire”
“This December, we took our staff to see the movie to start our holiday party. We all loved it. We have been receiving fan mail from all over the world, including many inquiries for the house plans – contacts from Croatia, The Philippines, Buenos Aires, and Melbourne Australia among others.”
There is more to Skylab architecture beyond the Hoke House – amoungst Skylab’s impressive folio is also the following..
Montgomery residence
Nau Webfront
‘North’
12 + Alder
More images on these projects and more can be found at Skylab Architecture’s website.
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Marketplace Overview
The vehicle rental field is a multi-billion greenback sector
of the US overall economy. The US phase of the business averages about
$eighteen.5 billion in revenue a year. Currently, there are about 1.nine million rental vehicles that company
the US section of the industry. In addition, there are many rental
companies besides the marketplace leaders that subdivide
the complete earnings, namely Dollar Thrifty, Funds
and Vanguard. As opposed to other mature assistance industries, the rental automobile field is really consolidated which obviously puts potential new comers at a expense-disadvantage because they
facial area superior enter expenses with lessened risk of economies of scale.
In addition, most of the gain is created by a few corporations such as
Organization, Hertz and Avis. For the fiscal 12 months of 2004, Organization produced $seven.4 billion in whole revenue.
Hertz arrived in next placement with about $5.two billion and Avis with $2.97 in earnings.
Stage of Integration
The rental vehicle market faces a absolutely unique natural environment than it did five years in the past.
According to Enterprise Vacation News, motor vehicles are being rented right up
until they have accrued twenty,000 to thirty,000 miles right up until they are relegated
to the made use of car or truck industry whilst the flip-all over mileage was twelve,
000 to fifteen,000 miles five yrs in the past.
For the reason that of slow marketplace expansion and narrow profit margin,
there is no imminent danger to backward integration in the
sector. In fact, among the field gamers only Hertz
is vertically integrated by Ford.
Scope of Levels of competition
There are several elements that form the competitive
landscape of the automobile rental field. Levels of competition arrives from two key
resources throughout the chain. On the holiday consumer’s conclude of the spectrum,
competitiveness is intense not only simply because the industry is saturated and
properly guarded by marketplace leader Organization, but opponents work at a cost disadvantage alongside with smaller sized industry shares
because Enterprise has recognized a community of dealers
over ninety % the leisure segment. On the company phase, on the other hand,
levels of competition is really sturdy at the airports considering the
fact that that phase is under tight supervision by Hertz.
Since the field underwent a massive economic downfall in current many
years, it has upgraded the scale of level of competition inside of
most of the providers that survived. Competitively
talking, the rental car sector is a war-zone as most rental organizations including Organization, Hertz and Avis among the the main gamers interact in a fight
of the fittest.
Advancement
Over the previous 5 decades, most corporations have been performing in the direction of boosting their
fleet dimensions and expanding the amount of profitability.
Business now the organization with the premier fleet in the US has additional seventy five,000 cars to its fleet due to the fact 2002 which enable boost its range of amenities to 170 at
the airports. Hertz, on the other hand, has additional 25,000 vehicles
and broadened its intercontinental presence in one hundred fifty
counties as opposed to one hundred forty in 2002. In addition,
Avis has improved its fleet from 210,000 in 2002 to 220,000 regardless of new financial adversities.
Above the years next the financial downturn, despite the fact that most corporations in the course of
the marketplace ended up struggling, Business among the the business
leaders experienced been increasing steadily. For example, annual sales
attained $6.three in 2001, $6.five in 2002,
$six.9 in 2003 and $seven.4 billion in 2004 which translated into a expansion rate of seven.2 percent a calendar year for the earlier four yrs.
Because 2002, the marketplace has commenced to regain its footing in the sector as total gross sales grew from $seventeen.nine billion to $eighteen.two billion in 2003.
In accordance to industry analysts, the improved days
of the rental automobile business have however to
come. Around the class of the next a number of yrs, the field is predicted to practical experience accelerated advancement
valued at $twenty.89 billion every single year pursuing 2008
“which equates to a CAGR of two.7 % [increase] in the 2003-2008 time period.”
Distribution
Over the previous couple of decades the rental auto sector has made a excellent
offer of development to facilitate it distribution processes.
Nowadays, there are somewhere around 19,000 rental areas yielding
about one.nine million rental vehicles in the US.
Mainly because of the ever more abundant quantity of car or truck rental places in the US, strategic and tactical strategies are taken into account in purchase to insure
correct distribution through the business. Distribution normally takes spot
within two interrelated segments. On the corporate current market, the cars are distributed to airports and lodge environment.
On the leisure section, on the other hand, autos are distributed to agency
owned amenities that are conveniently found in just most key roadways and metropolitan regions.
In the previous, supervisors of rental car or truck organizations applied to rely on intestine-inner thoughts or intuitive guesses to make
conclusions about how numerous cars and trucks to have in a particular
fleet or the utilization stage and functionality expectations of keeping specific vehicles in 1 fleet.
With that methodology, it was quite complicated to manage a level of harmony that would fulfill shopper demand from
customers and the desired level of profitability. The distribution system is
quite straightforward throughout the marketplace.
To start out with, supervisors should determine the selection of cars
that need to be on stock on a everyday basis. Due to the fact a pretty apparent problem arises when way
too quite a few or not enough automobiles are out there,
most car rental firms including Hertz, Enterprise and Avis,
use a “pool” which is a group of unbiased rental facilities that share a fleet of cars.
In essence, with the pools in place, rental locations run much more proficiently considering that they cut down the threat
of low inventory if not eradicate rental car shortages.
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