Bonnie So is a Melbourne based recently graduated designer, making her mark in the design world.
I first saw Bonnie’s work on display at this year’s Design Market in Melbourne –
Bonnie is a creative entrepreneur and has already founded her own design brand and name, ‘this is‘ at only 22 and 1 year out of uni!
Check out some of Bonnie’s amazing products and designs and help support this aspiring young designer (all of Bonnie’s products are available to buy) along with an accompanying interview with the designer herself!
Tell us a little about yourself, where are you from and where are you living now?
Born in Hong Kong in 1986. I moved to Australia for education in 2001. During my Bachelor of Design (Industrial Design) in 2006 I spent a year aboard at Hochschule Techknic fur Wirtscharft in Dresden, Germany where I further develop my passion and found my purpose for design. In 2007 I graduated as an industrial designer from Royal Melbourne Institute of Technology (RMIT) University. On the same year in 2007, I established the brand, ‘This is‘ after designing a homeware product, This is a Trivet. A product that is about re-purposing waste. I first showcased ‘This is a Trivet’ at the Melbourne Design market during the Melbourne Design Festival in 2007. After the success I have also exhibited at the Salone Satellite, Milan International Furniture Fair in 2008. Sine then I’ve continued to further my practices to in design and continued develop ‘This is’ in Melbourne.
What people (designers or otherwise), places or things inspire you, and how?
I am a fan of Japanese animation. Currently I’m watching Naruto Shippuden and Bleach. Both animations have been showing for more then 200 episode. The story
doesn’t actually change much. It’s often repeating or playing around with similar tactics in different. I like watching them because they are basically talking about
different situation in life through these ninja or death god characters. They all seems to have these immense energy that keeps them going. Their characteristic and
attitude inspire to keep doing what I am passion of.
What are you working on at the moment?
After the two launches for This is Accessories Collection at the Melbourne Design Market and Young Blood Designers Market in Sydney. I’ve been invited to participate
in some other design markets and trade fair next year. So now I’m preparing for these events next year before I start working on some new projects I have in mind.
So what exactly is ‘This is’?
This is™, is about staying true to what it is. This is™, is design company that is about conveying a straight forward idea of the product. The brand name forms a part of
each of the product names giving them a unique and honest identity. This is™, hopes to use the brand and concept to provoke people to pay attention to the value and
meaning of what they buy.
Tells us about your ‘This is a trivet’ for example, what is it? What’s the inspiration behind it?
“This is a Trivet” is designed to hold hot plates and pots to protect your table top. It is based on a project that is about re-thinking, re-using and re-purposing excess
materials into something new. “This is a Trivet” has been transformed from the excess solid surface material such as Corian from bench tops and sink rims. The
concept of “This is a Trivet” was naturally inspired by the flexibility of the unique material. It is a simple free flowing form with functionality incorporated in it. It is heat
resistant to 240 ~ 260 degree Celsius. Two trivets can be interlock together increase the size for larger plate.
What are your other interests beside design?
Traveling, cooking, food tasting, music and international movies.
What’s the best and worst parts of being a full time, working designer?
The best part of being a self employ designer is that I am working on my dream everyday. I enjoy the process of developing myself and my works everyday.
The worst and the best part of being a self employ designer is that you need have a clear vision of your goal/ dream. You need a certain level of passion and
commitment to keep motivating yourself everyday and not give up your dream.
Any advice to up and coming designers?
The more you understand yourself, it’s more likely that you will live in your dream.
Very Profound Bonnie! Like it.
http://www.ponoko.com/showroom/ThisisOnlineShop
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스 임펠 최고의 요리를 맛보려면 어디로 가면 될까 요 어, 자네 정말 재수
좋았어. 예, 물론 안주인의 음식 솜씨가 훌륭할 것은 믿어
의심치 않겠습니 다만. 아, 아니. 우리 집이 식당이네!
우리 주방장은 바이서스 최고의 수 플 레를 만들고 스테이크 뒤집는 솜씨 하나가 정말
일품이지! 난 하트 브레 이커에서 바이서스 임펠 시장의 트로피도 받았다네.
하트 브레이커가 뭐죠 자네가 마셔보고 정의를 내려보는 건 어떻겠나 흠,
좋은 상술이군. 어쨌든 우리는 그 이름이
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Market Overview
The auto rental industry is a multi-billion greenback sector of the US financial system.
The US phase of the industry averages about $18.five
billion in earnings a calendar year. These days, there are approximately 1.nine
million rental cars that service the US segment of the marketplace.
In addition, there are many rental businesses besides the business leaders
that subdivide the full revenue, particularly Greenback Thrifty, Spending plan and Vanguard.
Compared with other experienced provider industries, the rental automobile industry is extremely
consolidated which the natural way places prospective new comers at a cost-disadvantage since they facial area significant enter
prices with diminished possibility of economies of scale. What’s
more, most of the financial gain is generated by a couple of companies together with Enterprise, Hertz and Avis.
For the fiscal yr of 2004, Business produced $7.four billion in complete income.
Hertz arrived in second placement with about $five.2 billion and
Avis with $two.ninety seven in income.
Degree of Integration
The rental automobile market faces a completely distinct ecosystem
than it did 5 decades ago. In accordance to Enterprise Travel Information, autos are
being rented until eventually they have gathered twenty,000 to thirty,000 miles until eventually they
are relegated to the utilized vehicle industry whereas
the switch-close to mileage was twelve,000 to 15,000 miles five years back.
For the reason that of sluggish sector growth and slim revenue margin, there is no
imminent threat to backward integration inside the market.
In fact, amongst the industry players only Hertz is vertically built-in as a result of
Ford.
Scope of Level of competition
There are quite a few elements that form the aggressive landscape of the auto rental field.
Opposition comes from two primary resources throughout the chain. On the family
vacation consumer’s end of the spectrum, competitiveness is fierce
not only mainly because the industry is saturated and perfectly guarded by
sector chief Organization, but opponents run at a price
tag drawback along with more compact market shares given that Business has recognized a community of sellers above
ninety per cent the leisure segment. On the corporate section,
on the other hand, levels of competition is extremely powerful at the
airports since that phase is beneath restricted supervision by Hertz.
For the reason that the field underwent a huge economic downfall
in modern many years, it has upgraded the scale of competitiveness inside of most of the organizations that survived.
Competitively speaking, the rental automobile business is a
war-zone as most rental companies like Company, Hertz
and Avis among the the main gamers have interaction in a struggle of
the fittest.
Expansion
Over the previous five many years, most companies have been performing towards boosting their fleet measurements and expanding the stage of profitability.
Business currently the corporation with the major fleet in the US has extra seventy
five,000 motor vehicles to its fleet because 2002 which aid boost its range of facilities to one hundred seventy at the airports.
Hertz, on the other hand, has included twenty five,000 motor vehicles
and broadened its international presence in 150 counties as opposed to a hundred
and forty in 2002. In addition, Avis has increased its fleet from 210,000
in 2002 to 220,000 despite latest financial adversities.
About the years subsequent the economic downturn, while most firms during the marketplace have been battling, Organization among the the sector leaders experienced been rising steadily.
For instance, yearly income attained $6.3 in 2001, $6.five in 2002, $6.nine in 2003 and
$seven.four billion in 2004 which translated into a progress charge of seven.2 per cent a 12 months for the earlier 4
many years. Considering that 2002, the market has begun to get back
its footing in the sector as total profits grew from $17.9
billion to $eighteen.2 billion in 2003. In accordance to business analysts,
the far better days of the rental car or truck field have
yet to appear. Above the program of the subsequent
many years, the industry is expected to working experience accelerated development valued at $20.89 billion every single year subsequent 2008 “which equates to a CAGR of two.seven % [increase] in the 2003-2008 time period.”
Distribution
Around the earlier few decades the rental vehicle market has made a good
offer of progress to aid it distribution procedures. Currently, there are roughly 19,000 rental destinations yielding about 1.9 million rental automobiles in the US.
For the reason that of the ever more ample quantity of
car or truck rental places in the US, strategic and tactical methods are taken into account in purchase to
insure correct distribution in the course of the market.
Distribution can take location in two interrelated segments.
On the company current market, the cars and trucks are dispersed to airports and hotel surroundings.
On the leisure phase, on the other hand, autos are dispersed to agency owned amenities that are conveniently positioned inside of
most main streets and metropolitan places.
In the past, administrators of rental car or truck
businesses utilised to count on gut-inner thoughts or intuitive guesses to make choices about
how numerous autos to have in a unique fleet or the utilization stage and overall performance benchmarks of keeping particular autos
in one fleet. With that methodology, it was very complicated to manage
a stage of harmony that would satisfy consumer need and the wanted level of profitability.
The distribution system is fairly very simple all over the market.
To start out with, professionals have to decide the quantity
of cars that must be on inventory on a each day foundation. For
the reason that a really recognizable dilemma arises when as well quite a few or
not sufficient cars are obtainable, most motor vehicle rental firms which include Hertz, Company and Avis, use a
“pool” which is a group of independent rental facilities that share a fleet of automobiles.
Fundamentally, with the swimming pools in put, rental destinations run additional effectively
due to the fact they decrease the possibility of reduced inventory if not do away with rental
car or truck shortages.
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